Two weeks ago I spoke at LinkedIn's SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue.
Mike Derezin, VP of Sales at LinkedIn, shared one statistic that was mind-boggling:
Sales professionals who use social selling are 51% more likely to exceed their quota.
Got your attention yet? I sure hope so. At this point, you're probably asking, "So what exactly is this 'social selling' thing?" According to LinkedIn, the primary components are in the graph below.