I am pulling my hair out. Banging my head against the wall. Writing... erasing... writing again. I just can’t seem to get it right.
What’s causing me such distress? Words. My value proposition. How I entice people to do business with me.
I’m in the process of changing my website to emphasize my speaking. When my targeted prospects pop onto those pages, I want them to say,
“Wow. She totally gets the challenges we’re facing. That’s exactly what we want our salespeople to do. We need to bring her in to our next meeting.”
If only it was that easy. Here I am, a wordsmith and sales expert, yet everything I write feels wrong. Awkward. Clunky. And, as much as I hate self-serving words, I still catch myself using them.