Today’s overwhelmed buyers don't care about what you're selling. They only care about what it does for them. That's why value propositions are so important today.

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Recently I interviewed Luke Goetting, Director of Puffingston Presentations for an Engaging Presentations video series I did with Prezi. His expertise is in "transforming stale business presentations into visually engaging stories." That's why I asked him to share his thinking with you.... here's what said.

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Two weeks ago, I met my friend at the San Francisco airport and ubered to her place. Before long, we were craving some goodies so decided to hop in her car and head to the nearest grocery store. The next thing I knew, she ran over my foot—and then wrote this article about it.

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Recently I had a chance to interview Mark Hunter, author of new book High-Profit Prospecting. I’ve known him for years. His stuff is good.

If you're looking for ways to be more effective at prospecting and to get better sales leads, listen in on our recent conversation. I promise you’ll learn something! 

TRANSCRIPT:

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In Part I of my interview with Tim Sanders, author of DEALSTORMING, we talk about how to leverage a new, collaborative problem-solving approach when you're facing tough sales challenges.

In the second part of my interview with Tim, we focus on how to lead a dealstorming team. Believe me, you've never done anything like this before. 

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Ever wondered what to do when a big deal starts to feel shaky? Ever worried about how to keep an important client who was being courted by the competition?

If so, check out my recent interview with Tim Sanders, bestselling author of Love is a Killer App -- and now Dealstorming. This book is all about how to get how to get important deals unstuck. I think you'll learn a lot from our conversation. 

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Recently I interviewed Trish Bertuzzi, founder and president of The Bridge Group, Inc., which is the number one Inside Sales consultancy in North America. 

Trish is the author of The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales.

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To me, Rule #1 of Selling is to be crystal clear on your value proposition. Unless you can clearly articulate the outcomes a client gets from using your product or service, it's nearly impossible to get them to change from the status quo.

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Recently, I visited Banning State Park, a beautiful park near where my husband grew up. We hiked alongside the Kettle River, which is one of the best whitewater rivers in the Midwest.

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Virtually every time I speak to sales organizations, I get asked, "What do I do when I don't hear back from people? I don't want to be a pain in the you-know-what." Keeping in touch is so darn hard!

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