When Todd called me, he was worried. His company was growing. Over the past few years, they'd steadily acquired their toughest competitors.
They were now the dominant player in a fragmented market, setting the benchmark against which all other vendors are compared.
So what could possibly be going wrong? It turns out, a lot!
How do you get a targeted account if all your previous attempts have failed? If you want to catch a big fish, perhaps the sports fishermen of New Zealand can give you some ideas. After all, they face a very difficult, if not insurmountable, challenge that would stop most fisherman entirely.