Fresh Sales Strategies

Holiday Gift-Giving Suggestions for Small Business Owners

Posted by Jill Konrath

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November 23, 2012

Today's post from the Chamber of Commerce features business-growth advice for small companies.

customer appreciation

With the holiday season fast approaching, you’ll want to start planning your gift-giving list. A little advance preparation saves you money and ensures your gifts are well received. Showing appreciation to employees, clients and service workers who help you get ahead ensures they’ll continue to do so.

The holiday season offers a great opportunity for you to extend your gratitude in simple, inexpensive ways.  Here are some gift ideas based on the type of person on your checklist:

Clients

Part of reason that people choose a small business over a large machine is the personal touch and the relationship. Depending on the size of your client base, there are several different gift-giving approaches. Sending out a basic holiday thank you card is a start. If possible, add a handwritten personal message that mentions specifics about that account.

If you work mainly with other businesses, consider sending a gift basket of edible items to the office.  Contact your local gift wrap and packing companies to help you find the perfect holiday thank you for your clients. Again, you don’t have to spend a lot to show your customer appreciation.

Employees

Your employees are your company’s most valuable asset. According to a survey by the National Association for Employee Recognition, 97% of respondents said that receiving workplace recognition is important to their overall job satisfaction.  Note that these employees did NOT mention gifts specifically, but a thoughtful present, however small, goes a long way toward feeling appreciated year-round.

Consider a gift card to a nearby coffee shop or store that you know that a particular employee enjoys.  If you have several employees and individual gifts aren’t a financial possibility, have lunch catered in and employees pitch in desserts for an office party during working hours.

Service Workers

Take some time to make a list of the people who keep your business operations running smoothly every year. Think about postal workers, delivery people, and even the guy who fixes your copy machine. If you work from home, think about the people that make that possible on a daily basis and show your appreciation.

Consider a cash gift based on basic etiquette recommendations or even just a tin of baked goods. You will feel good about showing your appreciation and it may mean a boost in the level of service you receive in the coming year.

Megan Totka is the Chief Editor for http://www.ChamberofCommerce.com/.  She specializes on the topics of business and marketing.  ChamberofCommerce.com is the largest chamber of commerce online

Topics: Success Strategies





Jill KonrathJill Konrath is the author of three bestselling books, AGILE SELLINGSNAP Selling and Selling to Big Companies. She's a frequent speaker at sales meetings and conferences. For more fresh sales strategies, download her free Prospecting Toolkit.



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