[Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
Did you know that overall, you're 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that's an amazing statistic. In a world where people are swamped at work and suffering from information overload, it's the best way to capture their attention.
So what does that mean you should be doing? In essence, implementing a connection-based strategy to reach new prospects.