At the end of each year, I always take a look back to see what content really resonated with my readers.
Here's a summary of the most viewed and commented on blog posts in 2014. Enjoy!
- Words Decision Makers Love to Hear: Buyers are particularly attracted to phrases that are linked to their business goals and objectives. Start speaking in these terms and you'll definitely attract their attention.
- Don't Send Prospecting Emails Like This - Please! Email has to be a core part of your prospecting strategy…But with the overwhelming amount of information flooding inboxes today, every single word in your email to a decision maker has to be carefully thought out.
- I Hate LinkedIn Profiles Like This... Your LinkedIn profile is NOT a brochure. And it is NOT a resume. It's where prospects go to check YOU out – as a person. They want to know if you can bring them ideas, insights and information that will help them achieve their goals.
Most Commented On:
- Big Whopper of a Sales Mistake I Only Made Once: We all have whopper sales mistakes and a lot of readers share theirs in the comments section of this post. The lesson here: you’re going to make huge mistakes in sales, but the key is to learn from them!
- The Hidden Power of Gratitude in Driving Sales: This post is all about the benefits of gratitude and the readers really take that theme and run with it! It's encouraging to see how emphasizing gratitude helps people personally – and professionally.
- Are You an Unintentional Sales Wuss? In this article, I tackle a scenario where best intentions are totally misinterpreted. In the comments, many readers discuss similar situations and how etiquette varies abroad. Great stuff!
Thanks for all your support and encouragement – it keeps me driven. I have a lot more planned for 2015, so stay tuned!