Does the idea of “social selling” make you break into a cold sweat? Or, do you simply avoid it?
Many sellers are nervous about using social media tools to fill their pipelines. They worry about being inappropriate or that the tools are too “fluffy” and won’t get them to a deal quickly enough.
And they’re not wrong!
Feel like you’re drowning in email? Like it’s a never-ending issue too? Most of us are—yet we have to keep checking because it’s our primary way to communicate with our prospects and customers.
In Part 3 of the CEB Sales Roundtable, we discuss how to make more use of the time you gain after you've eliminated distractions and simplified the sales process.
You can listen to the audio or read the transcript below.
In Part 2 of the CEB Sales Roundtable, we discuss how B2B buyers are becoming more complex—and what we need to do to make the sale. The transcript is below or you can listen here.
At the recent CEB conference in Las Vegas for sales leaders, I participated in a Sales Roundtable with Brent Adamson and Nick Toman, the authors of The Challenger Sale and The Challenger Customer, and Lori Richardson, CEO of Score More Sales.
