In order to get customers to consider changing from the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business results they'll get from using your product or service.

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Crazy-busy prospects can't handle complexity.  They hate it when things are difficult to decode, decide or decipher. It grinds them to a screeching halt - which is the normal human reaction to being overwhelmed and stressed out.

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What's really going on inside the minds of those frazzled customers that causes them to keep you at a distance, brush you off, dismiss you entirely, or stick with the status quo?

Once you recognize how they think, and what you're doing that is bringing them to the breaking point, you can make changes to your own behavior.

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