Words That Sell: Using Metaphors to Drive Sales

In sales, it's tough to cut through the clutter, be remembered, and make things happen. If so, you might want to consider using metaphors. According to presentation expert Anne Miller, these signs are key indicators that a metaphor will help you:

  1. Your client is confused.
  2. They're stuck on an objection.
  3. They don't see any difference between you and competitors.
  4. You want to drive home a point vividly and memorably.
  5. You have to wiggle out of a difficult situation.
  6. Your client is stalling.
  7. You want to wow or motivate a larger audience.

Sounds like our everyday life in sales! To learn more about using metaphors, check out Anne's cool infographic below. Also her book, The Tall Lady with the Iceberg, is one of my favorites. goodidea_w


After a successful career in the sales world, writing five books, and speaking internationally, Jill is now tackling an even bigger challenge. She's focused on bringing the "millions in the middle" together to solve some of the biggest issues facing our country and the world. Jill truly believes so much more is possible if we can work together.