---
title: "Words That Sell: Using Metaphors to Drive Sales"
description: Learn from this infographic by Anne Miller how to use metaphors as a sales strategy to cut through the clutter, be remembered, and make things happen.
image: https://www.jillkonrath.com/hubfs/Blog_Images/goodidea_w.jpg
---

# [Jill Konrath](https://www.jillkonrath.com/)

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In sales, it's tough to cut through the clutter, be remembered, and make things happen. If so, you might want to consider using metaphors. According to [presentation expert Anne Miller](https://www.annemiller.com), these signs are key indicators that a metaphor will help you:

1. Your client is confused.
2. They're stuck on an objection.
3. They don't see any difference between you and competitors.
4. You want to drive home a point vividly and memorably.
5. You have to wiggle out of a difficult situation.
6. Your client is stalling.
7. You want to wow or motivate a larger audience.

**Sounds like our everyday life in sales!** To learn more about using metaphors, check out Anne's cool infographic below. Also her book, **[The Tall Lady with the Iceberg](http://www.amazon.com/exec/obidos/ASIN/0976279444/annemillethep-20)**, is one of my favorites. ![goodidea_w](https://www.jillkonrath.com/hs-fs/hubfs/Blog_Images/goodidea_w.jpg?width=2&name=goodidea_w.jpg)

                       ![](http://www.annemiller.com/images/Metaphor-Infographic-700.jpg)

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