In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. One statistic that really stood out was the difference in LinkedIn connections with customers.

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Every once in a while, I come across an article that makes my day. That’s exactly what happened when I read The Rules by Mark Gibson which I’ve included below. They explicitly state how prospects should interact with salespeople. After all, we’re a hard-working bunch and deserve to be treated better than we are!

Personally, I think we should hand these rules out to all our prospects. What do you think?

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Lots of sellers don't realize just what a big impact LinkedIn can have on their personal credibility. In our 2013 Sales & LinkedIn Study, we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers.

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Want to know more about what it takes to get ahead today? Then I think you’ll be interested in my recent interview with Dan Schawbel, author of a Promote Yourself: The New Rules For Career Success, Gen Y career and workplace expert, and the founder of Millennial Branding. (Click here to download an excerpt.)

JILL: Dan, thanks for talking today. You’ve done tons of research for your new book. What skills are employers are looking for when promoting people in their companies?

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Today's post from the Chamber of Commerce features business-growth advice for small companies.

When it comes to the trade shows, Susan Friedmann says that most companies have the wrong attitude.

“Companies, and individual employees, see trade shows as a necessary evil,” Friedmann, better known as The Trade Show Coach, said. “They don’t view a trade show as part of an overall marketing plan.”

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Here's a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. My boss instructed me to go on a sales call with Alice -- a trainee who’d stumbled onto a big opportunity -- and teach her how to beat the competitors.

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How critical is a website for prospecting? If you're a small business and wondering if it's worth it, let me tell you right now: it is vitally important.

First of all, if a prospect is willing to meet with you, they will check it out. If your website looks dated or cheap, you will lose credibility immediately.

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There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client.

Below are two different elevator speeches I've seen salespeople use: one method repels prospects, while the other entices them.

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Your prospect today can't handle much complexity, so you can easily throw them into overwhelm when you give them too much information at one time. If it's hard for them to decipher the business value of your product or service, they'll just forget about it.

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Want to engage crazy-busy prospects?

These 45 quick tips from my book Snap Selling will give you fresh ideas you can start implementing today to increase sales. It's a super fast read because I know you're crazy-busy too!

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