---
title: "Dealing With the \"Current Vendor\" Sales Objection"
description: If you're getting this sales objection, you need to re-think you're approach.
image: https://www.jillkonrath.com/hs-fs/file-1039115749-jpg/Blog_Images/sales-objection4.jpg
---

# [Jill Konrath](https://www.jillkonrath.com/)

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Here's a typical exchange between a prospect and a salesperson when this [common sales objection](https://www.jillkonrath.com/How-to-Eliminate-Sales-Objections-Forever) is raised:

**Prospect:** "We're already working with xyz firm."

**Seller:** "Oh. How are they doing for you?"  

**Prospect**: "They're okay."

**Seller:** "What will it take to get you to switch?"

**Prospect:** "We're not interested." Click!

Clearly, that's not working.

Whatever you said right before the [sales objection](https://www.jillkonrath.com/sales-blog/bid/110653/Perceived-Business-Risks-Quickly-Become-Sales-Objections) elicited the prospect's response. Perhaps you said, "We specialize in offering a full line of whatevers." Or maybe you said, "We're a Minneapolis based consulting firm." 

For example, whenever I say, "I'd like to get together with you to find out how your company is handling your sales training needs," the auto response is "We're already working with xyz company."

**The key is to avoid getting in that situation in the first place! **

It's a different story if I say, "I see that your company's sales have been stagnant the past few months. I have some ideas on how to increase new client acquisition." With that opening line, I will never be told, "We're already working with xyz company."![sales-objection](https://www.jillkonrath.com/hs-fs/file-1039115749-jpg/Blog_Images/sales-objection4.jpg?width=5&name=sales-objection4.jpg)

So don't tell people what your company does.** Focus on the business objectives you address. **Change what you say and you'll change the responses you get. 

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