---
title: [Video] 2 Ways Being a Closet Slug Helped Me Increase Sales Effectiveness
description: Here are 2 strategies to increase sales effectiveness that have worked for me.h
image: https://www.jillkonrath.com/hs-fs/hub/110248/file-413548642.jpg
---

# [Jill Konrath](https://www.jillkonrath.com/)

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Have you ever wondered how you’ll get everything done? That’s how I feel all too often. I get to my desk at 7:30 to tackle the emails. I work through my lunch hour. And, at the end of the day it seems like I’ve barely made a dent.

Here's the truth. I like telling people I'm crazy-busy. It makes me sound important. And, even worse, I’m a closet slug. All day long I make bad choices that contribute to this predicament.

But on the upside, I’ve learned how compensate for my slothful behavior. **Here are 2 strategies to increase sales effectiveness that have worked for me:**

**1. Pinpoint Prospecting:** Instead of dialing for dollars, I learned how to target companies where I had a higher likelihood of success. And, I looked for specific trigger events – like stagnant sales or new strategic initiatives – that created a greater need for my services. The result? Fewer calls, but more hot prospects.

**2. High Quality Meetings:** I spent tons of time prepping for very single call, meeting, presentation or proposal. I researched, I planned, I wrote out questions and agendas. The result? It took fewer prospects to get more and bigger sales.

**Being a closet slug taught me to focus on efficiency and effectiveness.** But I still think it would be nice to have more time to spare for fun things in life. How about you?![increase sales effectiveness](https://www.jillkonrath.com/hs-fs/hub/110248/file-413548642.jpg?width=1&height=1&name=file-413548642.jpg)

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