---
title: [Video] The Best Way to Handle Sales Rejection
description: I’ve hated sales rejection from the day I got into selling. Here's what I do to change it from a downer to a challenge.
image: https://www.jillkonrath.com/hs-fs/hub/110248/file-369409121.jpg
---

# [Jill Konrath](https://www.jillkonrath.com/)

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What’s the best way to handle sales rejection? I don’t know about you, but I’ve hated it from the day I got into selling.

Some sales gurus say you need to embrace it because each “No” gets you closer to a “Yes.” Others tell you that it’s not personal – and you need to toughen up. Neither of those approaches worked for me.

But I’d like share what did. **I reframed sales rejection entirely. In my mind it became market research – no more and no less.**  When people wouldn’t meet with me, it was simply data. And, when I analyzed it, I could see that there were many factors that could have caused this reaction.

This allowed me to go into a testing mode to see if I could create a different response by changing any of the variables. I’m talking about things like:

- Value propositions
- The time of day that I called
- The flow and structure of what I said or wrote
- Or, the medium I used to get in touch with them
- My reactions to their brush-offs

Now, instead of bumming me out, I was challenged. I had a puzzle to solve. I was searching for the most effective way to get that meeting set up.

Seriously. Your brain finds a challenge irresistible. **You have the power to reframe sales rejection - or any obstacle you encounter - into a new challenge to solve.** And when you do that, you’re unstoppable. ![sales rejection](https://www.jillkonrath.com/hs-fs/hub/110248/file-369409121.jpg?width=1&height=1&name=file-369409121.jpg)

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