---
title: Beat Status Quo With a Great Value Proposition
description: If you sell to the corporate marketing, having a strong value proposition is critical to sales success. Learn how to create a customer-enticing one.
image: https://www.jillkonrath.com/hs-fs/file-16490049-png/images/blogs/beat-status-quo-with-a-great-value-proposition-07-30-2012-unique-value-proposition.png
---

# [Jill Konrath](https://www.jillkonrath.com/)

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If you sell to the corporate market, having a strong value proposition is critical. It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do.

In my new Slideshare presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.

**[Crafting Strong Value Propositions](http://www.slideshare.net/jkonrath/crafting-strong-value-propositions)**

### **Question: *So ... after going through it, does your value proposition need changing?*** If so, it's time to get to work.![unique value proposition](https://www.jillkonrath.com/hs-fs/file-16490049-png/images/blogs/beat-status-quo-with-a-great-value-proposition-07-30-2012-unique-value-proposition.png?width=10&height=10&name=beat-status-quo-with-a-great-value-proposition-07-30-2012-unique-value-proposition.png)

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