Sellers need to create value with each interaction.
In today’s crazy business environment, a company’s only sustainable competitive advantage is its sales force.
To be successful in sales today, a seller must create value with every customer interaction. Corporate decision makers have no time for product-pushing peddlers or self-serving salespeople.
Buyers only want to work with people who:
- Possess keen insights into issues and trends impacting their business.
- Can clearly articulate the business value of their offering
- Proactively offer ideas and insights on business improvement.
- Make them think about new ways of approaching their key challenges.
- Focus on making a difference, not getting a sale.
Most sellers and sales organizations are woefully unprepared for these radically new customer expectations. Making more calls is not the answer, nor is a better “pitch.”
Sellers need to become agile learners.
Being successful in sales requires good thinking. More specifically, sellers need to:
- Gain insight into their prospect’s needs, issues, industry trends and more—prior to meeting.
- Synthesize this information to create ideas, alternatives, questions, plans, recommendations and future visions.
- Engage and enroll prospects in a change initiative with custom account entry campaigns, meetings, presentations and proposals.
- Provide guidance in the decision-making process to determine the value of change and their best option.
- Pre-evaluate their strategies to ensure their efficacy and make changes as needed.
Sellers need to be business improvement specialists.
In short, sellers must transform themselves into business improvement specialists. This is the challenge we’re tackling in all our work with corporate clients these days. We get sellers thinking and acting differently – because that’s what it takes for sales success.