Jill Konrath


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[Video] Examples of a Good LinkedIn Summary


You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too.

If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

Nor will they get excited about meeting you if you describe yourself as a high energy, tenacious sales hunter. That’ll scare ‘em off good.

Instead, you want them to say, “This person sounds really sharp. She gets my challenges. It’d be worth meeting with her."

One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. Let me give you a couple examples.

Dave sells commercial real estate. In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. I do everything I can to help them maximize their returns by minimizing risk.” Then he tells them how he does it.

And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers.

In John’s profile he says, “I've enjoyed an amazing 20 year career in the telecommunications industry that’s given me a deep understanding of my customer’s challenges."

See the difference?

To have immediate credibility with your prospects, make sure you write your LinkedIn summary with them in mind. Keep it short and engaging too – they’re quickly scanning to see if it’s worth talking with you.LinkedIn Summary Examples

Jill KonrathJill Konrath is an internationally recognized sales strategist. As author of two bestselling books, SNAP Selling and Selling to Big Companies, she's a frequent speaker at sales meetings and conferences. For more fresh ideas, download her free Prospecting Toolkit.


Great post, Jill. 
Inspired me to rewrite my summary and think this is the best of the 5 or so versions this year. Ever re-analyzing and think that's a good thing.  
Posted @ Wednesday, February 20, 2013 7:32 AM by Brad Patterson
Yes, always put customers first. Obviously, the two summaries above do put customers first.
Posted @ Thursday, February 21, 2013 11:04 AM by Kent
Great post Jill. Now I am going to check my profile and edit my summary. There are some of us who do not really give time to write a good summary.
Posted @ Friday, March 01, 2013 12:38 AM by Amber King
Great post - To think of Linkedin in term of potential customers as opposed to potential employers. What a concept (as I bang my head against the wall). 
I am rewriting mine as we speak!
Posted @ Friday, March 08, 2013 11:01 AM by John Mahoney
Nicely presented, Jill. I shared this with several of my clients so they can improve their profiles on LinkedIn.
Posted @ Wednesday, March 20, 2013 8:27 PM by Judy Baker
Hi Jill, 
Nicely done. I agree 100%. We're using the same approach for our IT marketing clients -- with great results. Here's a before and after comparison: http://www.conversion-copywriting.com/critical-linkedin-marketing-mistake-1-the-profile-setup-trap/
Posted @ Wednesday, March 20, 2013 9:41 PM by Susan Tatum
Great post! Agree always put customer first - will be editing:)
Posted @ Friday, March 22, 2013 8:11 AM by Marianne
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