[Video] Sales Objection: Dealing With the Budget

Posted by Jill Konrath

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August 28, 2012

How often have you been told, "It's not in the budget"? That's probably one of the most common sales objections that people give you. And, it's really totally irrelevant to their actual situation. First off, if you get that objection -- it's because what you said is too darn focused on your own product or service. You sound like a self-serving salesperson and they just want to get rid of you.

So don't talk about your stuff. Talk about your value proposition. Then, if you still get that sales objection, here's what I want you to say. "Of course it's not in your budget. We haven't had a chance yet to determine the value it could bring to your organization. As I mentioned we help our clients -- and now you restate your value proposition -- we help our clients reduce time to revenue on new product introductions.

Then, follow that by sharing a recent success story. You might say. "For example, we were recently working with Big Deal firm and after six months they were able to realize these specific results.

After you share the results, then you can say. "What we usually find is that people put money in the budget when it makes sense financially. So let's get together and see if it does."Sales Objections

Question: How do you overcome the budget sales objection? Enter your comments.

Topics: Video Sales Tips, Getting the Business, Buyer Insights, Sales Objections

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Jill KonrathJill Konrath is the author of three bestselling books, AGILE SELLINGSNAP Selling and Selling to Big Companies. She's a frequent speaker at sales meetings and conferences. For more fresh sales strategies, download her free Prospecting Toolkit.



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