There's no pussyfooting around it. I feel pretty strongly that I'm right on about this.

My prediction is that we will soon see the total demise of nice salespeople.

And here's why. Today's crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. 

Instead, they want to work with savvy professionals who bring them high value on a regular basis. To avoid extinction, sellers need to:

• Sharpen their personal expertise in areas relevant to their customers.
• Proactively bring them fresh ideas, provocative insights and information.
• Help them achieve their business objectives.
• Realize that they are the differentiator -- not their products or services.

In short, being "nice" is simply no longer sufficient in today's business environment.

So what do you think? Am I off-base? What are your predictions for the "nice" salesperson?