---
title: "I Love, Love, Love this \"Salesperson's Credo\""
description: Check out this sales credo to remind you how to what's important in dealing with your prospects and customers
image: https://www.jillkonrath.com/hs-fs/file-16500189-jpg/images/blogs/i-love-love-love-this-10-14-2011-i-love-credo.jpg
---

# [Jill Konrath](https://www.jillkonrath.com/)

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![credo 2](https://www.jillkonrath.com/hs-fs/file-16500189-jpg/images/blogs/i-love-love-love-this-10-14-2011-i-love-credo.jpg?width=107&height=103&name=i-love-love-love-this-10-14-2011-i-love-credo.jpg)Chuck Carey, CEO of [Compendian](http://www.compendian.com), wrote this Salesperson's Credo. He keeps it on the wall by his desk to remind him of what's important. He sure has the right attitude. That's why I thought you might want a copy as well.

______________

**Salesperson's Credo**

Think the way your customer thinks.  
Look at yourself through your customer's eyes.  
Listen to yourself through your customer’s ears.  
Speak in terms of what matters to them   
rather than what matters to you.  
Help them solve problems and realize value  
rather than buy products.  
Remember, it’s all about them not about you!

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