Ever had a situation where your one and only connection in a company is too busy to meet with you or just doesn’t have any urgency to change? If so, it’s time to take action.  

The first thing I want you to do is to go to this person’s LinkedIn profile. Scroll down and keep your eye on the right side. Stop when you see “Viewers of this profile also viewed …” Below that you’ll see a whole bunch of other people – and virtually all of them are colleagues of your deadbeat prospect.  

Start clicking through them, looking for two to three other people who may be good people for you to connect with. Check out their profiles to see what you can learn about their position and responsibilities. Look at the groups they’re involved with and mutual connections.  

Now you have options. At this point, you can initiate contact with them directly – making sure you share a solid business reason for connecting. And you can also contact your deadbeat prospect, letting him know that you understand he’s busy and also making sure he knows that you’re talking to others in the company too.  

Sound brazen? It’s not – especially if you truly believe that what you’re selling can make a positive impact on your prospect’s organization.